In the title of the film the '4' represents an 'A' however we could associate the number with a knife. The antagonist in the film is a killer with a knife. The '4' is in a red colour so therefore can signify violence and danger throughout in the film. However the other letters in title are all coloured white, and possibly we can make a judgement that all the victims in the film are innocent.
The title used for 'Prom Night' installs the feeling of fear into the audience. This is by using the bold, red title, this portrays that there is danger ahead in the film and that violence is being foreshadowed. The blood dripping off the letters shows that the film contains gore and that the film is a violent film, which to some audiences is their favourite type of horror film.
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